*A Wall Street Journal Business Bestseller* A deeply reported and business-savvy chronicle of Tesla's wild ride.
--Walter Isaacson, New York Times Book Review Power Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins Elon Musk is among the most controversial titans of Silicon Valley.
To some he's a genius and a visionary; to others he's a mercurial huckster.
Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids.
But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.
When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century.
But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw opportunity.
The gas-guzzling car was in need of disruption.
They pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.
But as the saying goes, to make a small fortune in cars, start with a big fortune.
Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters.
Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse.
Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success.
A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.
About author(s): TIM HIGGINS is an automotive and technology reporter for The Wall Street Journal .
He appears regularly as a contributor on CNBC.
His writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards.
After almost a decade reporting on the car business from Detroit, he now lives in San Francisco .
| Ground | The electric car |
|---|---|
| Higgins had a front-row seat for the drama | The pileups wrestling for control meltdowns and the unlikeliest outcome of all success |
| About author(s) | Tim |
Random House Large Print Publishing Power play: tesla, elon musk, and the bet of the century, paperback/tim higgins
