Digital product research doesn't have to be difficult, take a long time, or cost a lot of money.
Nor should it be a job solely for scientists or expert researchers.
In this practical book, Aras Bilgen, C.
Todd Lombardo , and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.
Drawing from decades of experience in product development, the authors lay out nine s.
O'reilly Media Product research rules: nine foundational rules for product teams to run accurate research that delivers actionable insight/c. todd lombardo
