Description The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase.
This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message.
Advertising campaigns, both traditional offline and online, are discussed together with the existing and new meth.
Laurence King Promoting fashion, paperback/caline anouti
