Southern Illinois University Press Rhetoric and demagoguery, paperback/patricia roberts-miller

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In a culture of profit-driven media, demagoguery is a savvy short-term rhetorical strategy.

Once it becomes the norm, individuals are more likely to employ it and, in that way, increase its power by making it seem the only way of disagreeing with or about others.

When that happens, arguments about policy are replaced by arguments about identity--and criticism is met with accusations that the critic has the wrong identity (weak, treacherous, membership in an out-group) or the wrong feelings (u.