Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses.
In Seizing the White Space, Mark Johnson gives them the playbook.
Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work.
In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to se.
Harvard Business School Press Seizing the white space: business model innovation for growth and renewal, hardcover/mark w. johnson
