Mark Petruzzi , an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling.
In Selling the Cloud , the pair share the key methods they developed, refined, and applied for the past twenty-five years to beco.
