A refreshingly honest reminder of what the path to business success really looks like .
It's an amazing tale' Bill Gates'The best book I read last year was Shoe Dog, by Nike's Phil Knight.
Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan.
Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year.
Today, Nike's annual sales top $30 billion.
In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery.
Now, for the first time, he tells his story.
Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business.
He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.
Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers.
Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
| Mission | Import highquality lowcost athletic shoes from |
|---|
Simon & Schuster Ltd este subsidiara britanică a Simon & Schuster, unul dintre cei mai mari editori de limbă engleză la nivel global.
Simon & Schuster a fost fondată în New York City în 1924 de Richard L.
Simon și M.
Lincoln Schuster.
Filiala britanică a fost înființată pentru a extinde operațiunile de publicare ale companiei pe piața din Marea Britanie.
Simon & Schuster Ltd publică o gamă largă de cărți din diferite genuri, inclusiv ficțiune, non-ficțiune, cărți pentru copii și titluri academice.
Catalogul companiei prezintă lucrări ale unor autori britanici și internaționali și este cunoscut pentru publicațiile sale diverse și de înaltă calitate.
Editorul este responsabil pentru lansarea multor bestselleruri și titluri premiate, inclusiv lucrări ale unor autori renumiți precum Stephen King, Dan Brown, Philippa Gregory și Doris Kearns Goodwin, printre alții.
Simon & Schuster Ltd face parte din grupul de editare Simon & Schuster, care este acum deținut de ViacomCBS.
Compania continuă să fie un jucător important în industria editorială, contribuind la peisajul cultural cu gama sa largă de cărți și autori.
