This book is for Digital Marketing Managers who want to achieve things that they never thought possible.
Being a Digital Marketing Manager is tough.
Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do.
The job is even more difficult when digital marketing decisions are made by opinion, not data.
By gut feel, not what your customers are telling you.
How do you handle this when you're facing down the HiPPO - the Highest Paid Pe.
Footprint Digital Shoot the hippo: how to be a killer digital marketing manager, paperback/tom bowden
