The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.
It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space.
There isn't a simple and easy way for shopper marketers to become digital media experts overnight.
However, the truth is that you don't need to be an expert to execute expertly.
Star Wheel Books Shopper marketing and digital media: simplifying your digital media plans with the six pillars approach, hardcover/f. m. dade
