Minimalism emphasizes extreme simplicity of form.
By reducing the number of graphic elements, the strength of each element is enhanced.
Or, as Mies van der Rohe famously said, Less is more.
Known for their simple and unassuming rules, the Nordic and Japanese design schools are the most outstanding representatives of this trend, which is being embraced by more and more graphic designers in their creative fields, be it branding, editorial, communication and packaging.
Simplicity coll.
Promopress Simplicity: the appeal of minimalism in graphic design, paperback/wang shaoqiang
