Retail apocalypse or Retail renaissance Let's first of all understand that retail is not dying but bad retail is certainly dying.
Brands which refuse to adapt themselves to changing consumer's buying behavior would vanish.
The book cover real life case studies and examples to explain the retail concepts for the young retail managers and retail start-up owners, retailpreneurs & senior leaderships in an easy to understand style.
The book is a must read for management undergraduates, retail front l.
