This volume focuses on sloganization as an emergent phenomenon in language education discourse.
Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
Multilingual Matters Sloganization in language education discourse. conceptual thinking in the age of academic marketization, paperback/***
