Gollancz Space merchants, paperback/frederik pohl

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It is the 20th Century, an advertisement-drenched world in which the big ad agencies dominate governments and everything else.

Now Schoken Associates, one of the big players, has a new challenge for star copywriter Mitch Courtenay.

Volunteers are needed to colonise Venus.

It's a hellhole, and nobody who knew anything about it would dream of signing up.

But by the time Mitch has finished, they will be queuing to get on board the spaceships.