Nobody can be you Whether you are a sales representative for a manufacturer, an internet marketer, or a retail entrepreneur, your industry or specialized space does not need another Me Too performer.
Whatever you do, try to be the best in your business This book is structured to provide a separate track to run on that will distinguish you from others in today's crowded marketplace.
The Latin term, Sui Generis, means 'one of a kind'.
That's what you need to be in your business - a one-off, innovative problem solver, who has developed a reputation for being exceptional.
Can you become so good that you can make your competition irrelevant? I think you can and I want to help.
Nobody can be you Nobody else on the planet is just like you.
We all need to recognize the power of individuality and leverage the skills we have amassed to be exceptional.
For some, individuality is the most outstanding asset possessed.
We should develop uniqueness in every manner to be able to impress people with our attention to detail, relevance, and the means by which we tailor and deliver solutions.
If we can do those things well, we are destined to gain market share and amass wealth in the process.
This book is divided into five parts to give a broad perspective on how you can be perceived as different from-- and superior to, --your competition.
Your image of yourself, your product, or your company is not a constant; it is an ever-changing variable.
Over time we need to make as many positive deposits in our Reputation Bank as possible, by delivering exceptional products, differentiated offerings, or knock-their-socks off service This 5-part, 34-chapter book is based on many years of personal research.
In an effort to make it more rewarding, I have added references to videos that will help reinforce the points I am making.
As you read, you will notice links to these short video clips.
Take time to review them and gain additional ideas on the implementation of skills discussed.
In Stan.
Executive Books Standing out from the crowd: differentiating yourself and all you offer in a competitive world, paperback/don hutson
