This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades.
In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape.
About the Author: Sean Guynes is a Ph D student in the Department of English at Michigan State University, where he writes and teaches about American science fiction, popular culture, and comics.
His dissertation is a critical cultural history of the Futurians.
Dan Hassler-Forest is the author and editor of several books, including The Rise and Reason of Comics and Graphic Literature, Capitalist Superheroes, The Politics of Adaptation, Transmedia, and Science Fiction, Fantasy and Politics.
As an assistant professor at the University of Amsterdam, he became involved in the student protests and was among the founding members of staff platform Re Think Uv A.
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Amsterdam University Press Star wars and the history of transmedia storytelling, paperback/sean guynes
