How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.
19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25.
7 million in 2008? What does the high school football star have in common with the Hollywood headliner? And why should an actor never, ever go to Las Vegas? In Starstruck , Elizabeth Currid-Halkett presents the first rigorous e.
Farrar, Straus And Giroux Starstruck: the business of celebrity, paperback/elizabeth currid-halkett
