A practical, heartfelt manual for anyone who needs to change minds and actions.
Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.
--Seth Godin, author of The Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story is.
Ten Speed Press Story or die: how to use brain science to engage, persuade, and change minds in business and in life, paperback/lisa cron
