John Wiley & Sons Inc Strategic communication theory and practice. the cocreational model, paperback/carl h. botan
John Wiley & Sons Inc

John Wiley & Sons Inc Strategic communication theory and practice. the cocreational model, paperback/carl h. botan

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A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication--.

  • 304.00 Lei
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John Wiley & Sons Inc Strategic communication theory and practice. the cocreational model, paperback/carl h. botan

John Wiley & Sons Inc Strategic communication theory and practice. the cocreational model, paperback/carl h. botan

304.00 Lei