Description Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write.
The rest of us relied on the spoken word.
Storytelling was used to pass knowledge on from one generation to the next.
Now, most of us are literate and use the written word to gather information and inform our decision making.
Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globa.
Teach Yourself Successful copywriting in a week, paperback/robert ashton
