Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results.
In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology.
If you are conducting a survey, this book is a must-have.
Rosenfeld Media Surveys that work: a practical guide for designing and running better surveys, paperback/caoline jarrett
