This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.
It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 a.
Business Expert Press Targeting the mature traveler: developing strategies for an emerging market, paperback/jacqueline jeynes
