Description Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.
Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entreprene.
Red Globe Press Technology entrepreneurship: bringing innovation to the marketplace, paperback/natasha evers
