The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list.
This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create.
Mcgraw-hill Education The brand called you: make your business stand out in a crowded marketplace, paperback/peter montoya
