The book proposes a new and original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand and a content to story-tell.
Key selling points: see the brand as purpose within its ecosystem; see the supply chain in branded fast-moving goods as fashion, food, and beauty as a key element of the ecosystem and understand its key issues and evolution dynamics; understand the financial investors' perspective; learn how to apply the innovative branded supply chain mapping models; and learn how to best story tell.
This book aims at: 1.
Disrupting the conventional narrative about sustainability within fast moving industries such as fashion offering a fact-based perspective instead of many vague and uncoordinated concepts.
Merging disciplines that have been separated so far (branding and supply chain management), helping readers to see the whole picture and understand causes and effects of current phenomena within a complex and interrelated world.
About author(s): Stefania Saviolo is Ph.
and Lecturer of Management and Technology at Bocconi University and SDA Bocconi School of Management.
She is Director of the SDA Bocconi-GetSmarter online course Sustainable Fashion Branding.
Gianmario Borney has developed his professional career at the international level in supply chain management and industrial alliances within global textile and fashion pipelines, both as consultant and executive at global consulting firms.
He collaborates with SDA Bocconi School of Management.
| Points | See the brand as purpose within its ecosystem |
|---|---|
| This book aims at | 1 |
| About author(s) | Stefania |
Egea Spa - Bocconi University Press The branded supply chain: a new perspective in sustainable branding, paperback/gian mario borney
