In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel.
In this fascinating memoir, Napolitan takes a look how candidate win.
He highlights the use of mass media, foreseeing the power of television in successful political campaigns.
The issues don't mean a hell of a lot, he observes.
Napolitan makes clear that the idea of selling candidates is a misnomer.
Instead, h.
Echo Point Books & Media The election game and how to win it, hardcover/joseph napolitan
