Cooper-vlaskovits The entrepreneur's guide to customer development: a cheat sheet to the four steps to the epiphany, paperback/brant cooper

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Contributor(s):Author: Brant Cooper Author: Patrick VlaskovitsThis is a must read for all startups and stakeholders.

- Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology The Entrepreneur's Guide is an easy read.

It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff.

- Eric Ries, Author & Creator of the Lean Startup methodology Get the Cust Dev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs.

- Dan Martell, Founder of Flowtown, angel investor Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology.

Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.

Deemed a must-read by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises.

No matter the stage of your business, you will return often to this guide to learn how to build a product people want;get out of the building; foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.

The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the Cust Dev book, serves as course text for classes at Stanford University, University of Chicago, Boston University, De Paul University, U.