The definition of a supergraphic has changed over the last twenty years.
Once, only a large decorative design on a wall or building was a supergraphic.
Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements.
A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol.
Digital technology now allows for interaction and screen-based media on a large scale.
The audience can now truly communicate with an architectural space in a unique and personal manner.
The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space.
Many people can paint stripes on a wall.
But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes.
This book includes examples of the best supergraphics internationally.
These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.
