Description The business communication model we've been using to create content is actually the cause behind our high bounce rates To fix that, we need to stop relying on the state of the art, self-centered, Features/Advantages/Benefits messaging model; we need to stop pulling and pushing people through our sales pipelines.
Instead, every piece of communication we put out there needs to be laser-focused on building trust-based, human-to-human connections.
Why? Because, while information is important, emotionally relevant content is what attracts and engages - and emotional connection is what sparks response and revenue.
If you're a business communication visionary who knows in your gut that the business as usual marketing model is broken; if you want to break through the clutter and stand out from your competition; if you want to increase attraction, engagement, response, and revenue .
then this book is for you.
Here's what you'll discover in this book: - Business as usual marketing is hurting you.
No matter how much content you're creating, if you're using the same old Features, Advantages, and Benefits messaging and Sales Funnel strategies, all your hard work is keeping you from cutting through the noise with a truly unique voice that attracts and engages - and generates more response and revenue.
- A new realm of possibilities for breaking through, standing out, and generating measurable improvements in response and revenue.
Learn a breakthrough paradigm that will open you up to new ways of creating authentic communications that attract and engage.
- The science behind this new paradigm.
You'll discover solid science behind why it's essential to create authentic, human connections; how to generate emotionally-relevant content; and the story motifs, archetypes, and symbols that are the REAL unconscious powerhouses behind storytelling.
Praise for The HERO Method: Thanks to The HERO Method, our year-over-year growth has increased from 33% to more than 62.
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Platforma de publicare independentă CreateSpace a fost un serviciu de autopublicare pentru autori independenți, cunoscut în primul rând pentru că îi ajută pe autori să publice și să distribuie cărți tipărite la cerere.
CreateSpace și-a schimbat serviciile la Kindle Direct Publishing (KDP).
CreateSpace și KDP fac ambele parte din platformele de autopublicare ale Amazon, iar autorii pot folosi KDP pentru a publica și distribui atât cărți electronice, cât și cărți tipărite.
Prin KDP, autorii își pot crea, publica și distribui cărțile la nivel global, ajungând la cititori prin rețeaua vastă a Amazon.
Dacă sunteți autor sau aspiră să publice o carte, poate doriți să explorați Kindle Direct Publishing (KDP) pentru nevoile dvs.
de autopublicare.
Createspace Independent Publishing Platform The hero method for small businesses: the surprising truth about facts vs. feelings - communication secrets that increase response and revenue, paperback/kathryn gillett
