Innovation isn't optional--it's imperative Everyone wants to create new products and services, find new customers and markets, stay ahead of the competition, and work smarter instead of harder.
Yet with all the focus and attention on innovation, the term has become an overused buzzword rather than a real, tangible concept.
If you want to seriously pursue innovation--you need to strip away the hype.
Real innovators need to transcend the existing ideas, rules, and patterns.
Fast Company Press The innovator's spirit: discover the mindset to pursue the impossible, hardcover/chuck swoboda
