In his new book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture.
He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings.
Moreover, it will show you how to use new insight to influence thinking, decisions and action at any organizational level.
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American Marketing Association The insight discipline: crafting new marketplace understanding that makes a difference, hardcover/liam fahey
