Braughler Books, Llc The long game: moving from failure to profit, paperback/rod moore

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Companies are not light switches, and neither success nor failure happens with a flick of the wrist or a clap of the hands.

Companies do not evolve or devolve overnight.

Obvious, you say to yourself.

And yet it took years for the company you have just become responsible for to fail.

And now YOU are expected to turn it around.

You now have to live up to your own hype.

In order to turn the company around, you need to ask yourself three questions: - Is the product you make relevant .