The mcdonaldization of society: into the digital age - George Ritzer

George Ritzer

The mcdonaldization of society: into the digital age - George Ritzer

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George Ritzer′s seminal work of critical sociology, The McDonaldization of Society , continues to stand as one of the pillars of modern sociological thought.

Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.

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