Robbie Kellman BaxterVezi magazinul Libris- O stea, bazat pe 1 voturi
In today's business world, it takes more than a website to stay competitive.
The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy .
Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life.
Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora.
You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy.
It's not about ownership; it's about access, options, and freedom.
When you join forces with your customers, membership has its rewards--for you, your company, and your continued success.
