Description Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth.
Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.
First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.
Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth.
Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth.
As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.
American Marketing Association The organic growth playbook: activate high-yield behaviors to achieve extraordinary results-every time, hardcover/bernard j. jaworski
