What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process.
What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.
Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to bu.
Harperbusiness The origin of brands: how product evolution creates endless possibilities for new brands, paperback/al ries
