To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them.
This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
About the Author Michael T.
Fisher is a co-founding partner in the growth and scalability advisory firm AKF Partners.
He was the former Chief Technology Officer of Quigo (acquired by AOL) and served as Vice President of Engineering & Architecture for Pay Pal.
Michael received a Ph D and MBA from Case Western Reserve University, an MS in Information Systems from Hawaii Pacific University and a BS in Computer Science from the United States Military Academy at West Point.
Martin L.
Abbott is a cofounding partner of the growth and scalability advisory firm AKF Partners.
He was formerly the COO of Quigo and was the SVP of Technology/CTO at eBay.
Martin has a Doctorate in Management from Case Western Reserve University, an MS in Computer Engineering from the University of Florida, a BS in Computer Science from the United States Military Academy and is a graduate of the Harvard Business School's Executive Education Program.
Kalle Lyytinen is the Iris S.
Wolsstein Professor of Information Systems at Case Western Reserve University in Cleveland and the Director of CWRU's Doctorate and Ph D in Management programs.
Kalle currently serves on the editorial boards of several leading information systems journals and has been a consultant to several Fortune 500 companies including Nokia, IBM, and Daimler.
He has also consulted several research organizations including National Science Foundation, the British Research Council and EU Directorate XII.
Palgrave Macmillan este o companie internațională de publicare academică și comercială.
Face parte din Springer Nature, o companie importantă de publicare academică, formată prin fuziunea dintre Springer Science+Business Media și Nature Publishing Group al Holtzbrinck Publishing Group, Palgrave Macmillan și Macmillan Education.
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Editorul are o reputație puternică pentru producerea de conținut academic și de înaltă calitate într-o gamă largă de domenii.
Compania a fost fondată inițial în 2000, când amprentele St.
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A adoptat numele Palgrave Macmillan ca recunoaștere a tradițiilor de publicare asociate cu familia Palgrave și Macmillan Publishers.
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Catalogul său include manuale, monografii, colecții editate și materiale de referință create de experți în domeniile lor respective.
Palgrave Macmillan The power of customer misbehavior: drive growth and innovation by learning from your customers, paperback/m. fisher
