Ft Press The power of impossible thinking: transform the business of your life and the life of your business, paperback/yoram (jerry) r. wind

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50, 000 copies sold, now in paperback.

If you can think impossible thoughts, then you can do impossible things The power of change: create new thinking for new solutions Includes a new introduction demonstrating the power of impossible thinking, plus access to exclusive book summary and authors' interview at the book's companion Web site.

The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world.

This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do mind R and D, improving models through constant experimentation.

Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling hardened missile silos.

Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model.

Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

About the Author Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania.

He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank.

Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program.

Among his many affiliations is former chancellor, the International Academy of Management (IAM).

One of the world's most cited marketing authors, his books include Driving Change:.