Contributor(s):Author: Amy Roche Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond?Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up.
Retailers who don't respond to the new problems of their customers will quickly be left behind.
In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store.
In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer workunderstand, value and engage with the modern customerevaluate and capitalise on the changed shopping environmentmarket to and communicate with customersmake your store an exciting place to visitappeal to the emotions of your customerssuccessfully position your business in the 'experience economy'.
Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
| Contributor(s) | Authoramy |
|---|---|
| Experiment you'll learn how to | Leave behind old retail methods that no longer workunderstand value and engage with the modern customerevaluate and capitalise on the changed shopping environmentmarket to and communicate with customersmake your store an exciting place to visitappeal to the emotions of your customerssuccessfully position your business in the experience economy |
Michael Hanrahan Publishing The retail experiment, paperback/amy roche
