Finally A book for the corporate newbie that sheds light on the strange and mysterious world of Corporate America.
Often the difference between the hot-shot brand builders who rise to corporate success and the brand burners who crash and burn early in their careers is seldom about intelligence or even hard work.
That would be too straightforward.
Corporate survival and ultimate success are more often about who understands the Unwr.
Hugo House Publishers The right start: build your brand to survive and thrive in corporate america, paperback/david harrison
