What if you've been right all along? What if everything you think (but can't say) about funeral service is true? Death care isn't what it used to be.
Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day.
It's no surprise that an entire generation of family funeral home owners are wondering if this is the time to get out.
This book has the answers.
Author Eric Layer has spent his career helping brands navigate.
Mckee Wallwork Company The right way of death: restoring the american funeral business to its true calling, hardcover/eric layer
