Description I'm not sure why you'd want to read this book.
I can't make any great claims of taking over the hairdressing world or winning endless hairdressing awards.
I never had fifty stylists breaking endless records and I never had a salon that turned over millions in pounds in haircuts or hairdressing services.
Yet looking back at my 17-years as a salon owner I feel did do something pretty amazing in my own little world of hairdressing that you as a salon owner can look at and feel inspired by.
Before I did that amazing little thing I had to accept this one thing about my life as a hairdresser and salon owner.
It was this.
Being a great hairdresser was and will never enough to create a successful hairdressing business.
It just isn't.
Your great and successful salon business only arrives when you begin letting the public know you are a great hairdresser with a great salon.
It's about knowing; managing, aiming, pushing, directing and marketing your salon in ways that could cost you nothing and give you everything.
It's also about finding and using systems that are actually proven to work and work fast in a salon like yours.
And I know that because I've done that for many salons as a mentor and also done that for my own salons between 1989 and 2003.
I know for an absolute certainty that there are powerful things that must be done daily to make sure you have a hair salon business that is a success and that in turn gives you a much happier life.
Happiness comes from doing the things in life you really feel the need to do.
Your salon business either supports that or might actually be preventing that because of the lack of results.
If you are not making enough money or unable to cover your bills or pay your stylists or even unable to pay yourself - you'll have a huge problem and that huge problem will make you unhappy with your life.
A lack of money when you're working hard can be a real killer.
Yet it is fixable and can be fixed fast.
I had to slowly and sometimes pain.