Winner of the Business Book Awards 'Thought Leader' category With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business.
Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new boo.
Penguin Books Ltd The startup way : how entrepreneurial management transforms culture and drives growth/eric ries
