Description Sharp, in-depth, and highly visual, this is the fully revised textbook and teaching aid for students, tutors, and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking, and strategic foresight.
Designed and written as a practical 'how to' guide for design, marketing, brand, and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building, and the creation and running of your own trend and innovation sprints.
Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels, and backcasting are being used by next generation forecasters to expand the ways they map, assess, and define the needs and behaviors of tomorrow's consumers.
About the Author Martin Raymond is a co-founder of The Future Laboratory.
He regularly lectures at universities and commentates on trends and business for the BBC.
He is editor-in-chief of LS: N Global and a fellow of the Royal Society of the Arts.
Martin has written several books including The Tomorrow People: Future Consumers and How to Read Them.
| Ls | N |
|---|---|
| People | Future |
Laurence King The trend forecaster's handbook, paperback/martin raymond
