This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars).
The problem with most buyer personas is that they focus on demographics.
Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line.
Therefore, the World's Best Buyer Persona(R) System helps you discover how your customers think, and understanding how they think is truly magical Once you understand how.
Yokel Local Publications The world's best buyer persona system: the buyer persona reimagined: it's not who they are but how they think!, hardcover/stormie andrews
