Everybody is a designer! But why? Why do we color, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play.
Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.
Lars Muller Publishers Thonik: why we design | gert staal, aaron betsky, adrian shaughnessy, thonik
