There is much research into strategic business alliances in emerging markets, but none focuses on this form of collaboration within Europe's emerging economies.
This is a critical absence, as the European transition region is not only different from other European and Western regions but also from other regions with developing economies.
Partners in the European transition region have unique cultural and social backgrounds, and consequently, unique ways of doing business.
Transformations of Strategic Alliances in Emerging Markets focuses on this important gap.
This book, the first of a two-volume set, makes a unique contribution to emerging market research by investigating the transformation of alliances in Eastern and central Europe over the past forty years.
It provides a conceptual framework to describe and analyse the formation, development and functional mechanisms of strategic alliances in the European transition region, ultimately offering an in-depth overview of the challenges and opportunities around strategic alliance formation in emerging European markets.
Transformations of Strategic Alliances in Emerging Markets, Volume I, is a must-read for academics and postgraduate students of development economics and business administration.
About author(s): Akmal S.
Hyder is Professor of Marketing at University of Gävle, Sweden.
He has published books and many peer-reviewed articles in international scientific journals Desalegn Abraha is Professor Emeritus of Business Administration at the University of Skövde.
He has previously published two books and approximately thirty-five articles in international scientific journals.
| Author(s) | Akmal |
|---|
Emerald Publishing Limited Transformation of strategic alliances in emerging markets: volume i, hardcover/akmal s. hyder
