Readers receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges.
Amateur producers receive a full list of equipment needed, gaining tips from well-known You Tubers on how to produce quality spots without breaking the bank.
After covering the basics, Rich, joined by You Tube savvy entrepreneurs, reveal how small business owners can drive viewers to contact their business.
Entrepreneur Press Ultimate guide to youtube for business, paperback/inc the staff of entrepreneur media
