This book provides a clear practical introduction to shareholder value analysis for the marketing professional.
It gives them the tools to develop the marketing strategies that will create the most value for business.
For top management and CFOs the book explains how marketing generates shareholder value.
Publisher: John Wiley & Sons Inc Author(s): Peter Doyle Number of pages: 382 Publication date: 2008 Dimensions: 252 x 199 x 26 Cover type: Hardback.
| Publisher | John |
|---|---|
| Author(s) | Peter |
| Number of pages | 382 |
| Publication date | 2008 |
| Dimensions | 252 x 199 x 26 |
| Cover type | Hardback |
John Wiley & Sons Inc Value-based marketing. marketing strategies for corporate growth and shareholder value, 2nd edition, hardback/peter doyle
