It was the late night Tai Bo fitness commercial warning him that life comes to an end after 40 that prompted Peter Moore to chase a boyhood dream.
To go to Italy and seek out its celebrated dolce vita from the back of a Vespa.
But it couldn't be just any old Vespa.
Peter wanted a bike as old as he was and in the same sort of condition: a little rough round the edges, a bit slow in the mornings perhaps, but basically still OK.
And it had to have saddle seats.
And temperamental electrics.
And a little too much chrome.
The sort of scooter you'd imagine a sharp-suited, Ray Ban-wearing young Marcello Mastroianni riding.
Her name was Sophia.
From picnicking in the Italian alps and rattling through cobbled hilltop to gate-crashing Frances Mayes's villa and re-enacting 'Roman Holiday', Vroom with a View is as much a romance as a travel adventure.
For not only does Peter win the woman of his dreams, he falls for a side of Italy others rarely see.
Along with Sophia, of course.