What's the Question? offers a practical approach and powerful tools that will help you design a good market research study.
When we say good, we mean a study that produces results that can actually be used as a basis for making marketing decisions.
We will show you how a thorough problem analysis beforehand can make the difference between usable and useless research.
We describe the search for the true market research problem: the right research questions.
The search helps clients better understand what information they really need.
We explain step-by-step how to arrive at the right research questions.
Then we explain how to choose the methods and techniques that will best serve your purposes to answer these research questions.
The book provides a refreshing look at what can and cannot be researched, and which methods are the most appropriate.
Misunderstandings are corrected, and myths are debunked.
You'll end up with a realistic idea of what you can and cannot achieve with market research.
A problem well stated is a problem half-solved.
(Charles Kettering, 1876 - 1958, inventor of such things as the electric starter which is still in use today.
) In this book we present a practical approach to setting up market research, using models and tools that can be used in many types of situations.
Do not expect a cookbook that will almost always lead to the optimal result if the right amounts of the right ingredients are combined in the right way.
Setting up a market research study also requires a dose of creativity and analytic ability.
Furthermore, there is more than one way to get the job done.
Our approach will help you discover these ways and make a considered choice.
Don't just buy it, but study it thoroughly and then apply it to your own professional practice (Prof.
Edward Groenland, Professor of Business Research Methodology, Nyenrode Business University) This book is about the essence of market research and about how to tackle market research problems.
| Problem | The right research questions |
|---|
Platforma de publicare independentă CreateSpace a fost un serviciu de autopublicare pentru autori independenți, cunoscut în primul rând pentru că îi ajută pe autori să publice și să distribuie cărți tipărite la cerere.
CreateSpace și-a schimbat serviciile la Kindle Direct Publishing (KDP).
CreateSpace și KDP fac ambele parte din platformele de autopublicare ale Amazon, iar autorii pot folosi KDP pentru a publica și distribui atât cărți electronice, cât și cărți tipărite.
Prin KDP, autorii își pot crea, publica și distribui cărțile la nivel global, ajungând la cititori prin rețeaua vastă a Amazon.
Dacă sunteți autor sau aspiră să publice o carte, poate doriți să explorați Kindle Direct Publishing (KDP) pentru nevoile dvs.
de autopublicare.
Createspace Independent Publishing Platform What's the question?: a step-by-step guide for more effective and efficient market research, paperback/durk bosma
